
Premium Underwear

“Discipline deserves a uniform”
EVERYTHING COUNTS
We’re almost ready to launch . Drop your email — so we can let you know first.
OUR MISSION
Those Ones was never just about underwear.
It started with a social page — Rewired With Discipline. I believed I could coach men into building better habits, becoming more consistent, and living with purpose. And while the message landed, I felt like I couldn’t reach enough people.
That’s when the question hit me:
What’s the first thing every man does each day?
He puts on a pair of underwear.
So I thought — what if that small act became a daily reminder?
What if it didn’t just cover you, but called you to level up?
That’s the mission behind Those Ones:
To create gear that reminds you who you said you’d become — every single morning.
This isn’t fashion.
It’s identity.
It’s discipline stitched into the first thing you put on.
A message worn, not just spoken.
Because we believe true strength isn’t loud — it’s consistent.
It’s in the early alarms, the hard reps, the silent wins, the follow-through.
Those Ones is for the men who don’t need attention — they need standards.
Our mission is simple:
To remind men that Everything Counts.
And to give them something to wear that proves it.
Email: team@thoseones.com.au